THE DETAILS

With remote work on the rise, OwlLabs has a unique product offering smart video conferencing with their MeetingOwl camera hardware. The tool is powerful and no doubt brings distributed teams together for more connected work, but because it’s a physical product, it requires an array of sales and marketing touchpoints to move customers to action.

Show here is a sampling of how the brand expresses itself across pitch decks, trade booths, one-sheeters, and even social media. This manifests through imagery that displays both the product and its use cases, streamlined explanative illustrations, a tight color palette, and a distinct typographic hierarchy. The goal is to utilize layout and design to provide potential customers with the valuable information needed to build their trust and, ultimately, boost sales.