THE DETAILS

As one of the leading online subscription kids clothing brands, FabKids’s success relies on its membership-based business model. The company’s key goals consist of incentivizing new members to join, clearly explaining how the membership works, and retaining those members.

The various media and collateral shown here work as a branded system to do exactly that. TV spots, direct mail, and email drive and promote membership conversion. After members join, in-box collateral and email streams expand on membership details and perks. Stylistically, FabKids’s design system utilizes highly emotional, happy, and kid-centric imagery, color-blocked grounds, and clear typography to draw attention to the brand’s unique selling points and drive the business’s membership goals.