THE DETAILS

When it came time for Stella & Dot to overhaul their packaging, the goal was to find a fresh way to utilize each touchpoint as a direct opportunity for the brand to speak to its consumers.

The visual elements were inspired by the brand’s focus on high quality, beautifully crafted fashion jewelry, with jewel tones and textures front and center. As a company for women that’s run by women, the messaging goal of all elements was to be friendly, conversational, and inspirational. Each phrase packs (extra) personality and the components work as a system to embody Stella & Dot’s mission of empowering women to be their most confident, powerful, and radiant selves.