THE DETAILS

At ThirdLove, the belief is there are large and small choices women can make to elevate their days—starting with getting dressed in the morning. By choosing ThirdLove products, women start with a foundation of confidence that makes them feel good throughout the day. But what else can they do to elevate themselves everyday?

This digital campaign focused on providing inspiration for turning seemingly simple actions into delightful details. It needed to feel branded and live within the ThirdLove ecosystem, but it also had to feel unique. To achieve this, we used an expanded color palette, foil textures, and organic shapes and typography to give emphasis. Actionable messaging paired with light, airy, and non-product focused photography captured the essence of joy these moments provide and brought the campaign to life.