THE DETAILS

As the largest online marketplace for connecting engaged couples with local wedding professionals, WeddingWire has a vast array of products to promote—often through paid social media advertisements.

Spanning all social media platforms (with a focus on Facebook, Instagram, and Pinterest), WeddingWire’s advertising goals range from simple brand awareness to more specific such as app downloads or bookings through their marketplace. Shown here is a sampling of a diverse range of campaigns, and while each advertisement had its own success metrics, it was important that all assets felt on-brand and part of a collective whole. Streamlined, simple typography and a strategic use of color—paired with carefully selected lifestyle wedding and engagement photography—delivered clear and actionable messages focused on conversion from brides-to-be.